RMC x Tri Scapes
Platform Marketing, Creative & Growth System — Building the marketing, content, and brand infrastructure behind the Tri Scapes platform.
Executive Summary
Tri Scapes is scaling through acquisition.
Marketing must evolve from fragmented execution to a centralized, scalable system.
The Problem
Inconsistent Branding
Inconsistent branding across companies
Inefficient Production
Inefficient content and production
No Standardization
No standardized acquisition onboarding
Limited Visibility
Limited performance visibility
The Solution
RMC provides a centralized marketing system across the platform:
Fractional CMO Leadership
Content, Social & Design Execution
Website, SEO & AI Search Visibility
Campaign & Growth Execution
Proven Within Tri Scapes
🏛️ Website Impact
Website directly influenced a municipality contract award
📱 Social Recognition
Social media recognized as best in the industry
Investment
Platform Management
$14,800
per month
Growth Stack
$20,800
per month (SEO + Paid)
Financial Impact
$34K+
Internal Team
per month equivalent cost
$20.8K
RMC Platform
per month total investment
$13K+
Monthly Savings
per month retained
$150K+
Annual Savings
per year retained
This is a scalable growth system, not a marketing expense.
The Platform
Tri Scapes operates across five brands:
01
Tri Scapes
Atlanta, GA – HQ
02
Gulf Scapes
Naples, FL
03
Total PML
Orlando, FL
04
Blake Landscaping
Virginia
05
Company Z
Florida
Platform Structure
Hub & Spoke Model
Hub: Tri Scapes (Atlanta)
Leadership, strategy, recruiting, culture
Spokes: Operating Companies
Regional execution and market presence
RMC: System Layer
Strategy, content, design, execution, reporting
Executive Leadership
Fractional CMO – Andrew Rosen
Platform-wide strategy
Brand positioning
Campaign direction
Acquisition integration
Leadership alignment
Why This Matters Now
The Shift to AI-Driven Discovery
Customers are moving from:
🔍 Searching
Traditional keyword-based Google searches for products and services
🤖 To: Asking AI for Recommendations
Conversational AI queries that surface trusted, established brands
What AI Looks For
Strong Visual Media
High-quality photos and videos that demonstrate real work and capability
Consistent Content
Regular publishing cadence that signals an active, credible presence
Active Presence
Ongoing engagement across platforms that AI systems can detect and index
Structured Websites
Well-organized, technically sound websites that AI can read and reference
Key RealityAI does not create your presence. It selects from what already exists.
Why Visual Media Matters
Builds trust instantly
Shows real work
Differentiates competitors
Feeds AI and social systems
Why Social Media Matters
Social media acts as a signal layer:
Shows Activity and Credibility
Demonstrates an active, trustworthy business presence to both humans and AI
Provides Ongoing Content
Continuous stream of fresh material that feeds search and AI discovery engines
Reinforces Brand Authority
Consistent messaging that builds recognition and trust across all platforms
The companies that win in the next 3–5 years will be the ones that show up in both Google results and AI-generated answers.
Proven Impact
Website
Built by RMC
RMC built the Tri Scapes website from the ground up — designed to convert, rank, and impress.
Contract Award
Municipality cited the website directly in awarding a contract to Tri Scapes — a measurable, real-world result.
Proven Impact
Social
Recognized as best social presence in the industry — a distinction that reflects consistent quality, creative execution, and strategic content management.
Result
Stronger Brand Perception
Increased Win Rates
Proven Execution
How the System Works
Core Functions
Strategy & Leadership
Content Production
Design & Creative
Social Management
Platform Oversight
Systems
HubSpot
CRM and marketing automation platform
Asana
Project and workflow management
Sprout Social
Social media management and analytics
Outlook & Teams
Communication and collaboration
Content System
Quarterly Production
01
One Production Cycle Per Quarter
A single coordinated shoot cycle drives content for the entire quarter
02
Coordinated Across All Regions
All operating companies aligned under one production framework
03
Aligned with Seasonal Services
Content timed to match the services customers need most each season
Coverage
Atlanta
Naples
Orlando
Virginia
Florida
Leadership Content
Weekly CEO Messaging (Batched Monthly)
1
Session Per Month
One focused recording session each month
4
Videos Recorded
Four videos captured in a single session
52
Distributed Weekly
One video released every week throughout the year
Monthly Deliverables (Per Brand)
A comprehensive, consistent output delivered every month for each brand in the platform.
Content
10
Posts Per Month
5
Short-Form Videos
5
Graphic/Photo Posts
Management
IG, FB, LinkedIn
Full management across all three major platforms
Captioning and Scheduling
Every post written, captioned, and scheduled for optimal timing
Content Calendar
Full monthly calendar planned and managed in advance
Strategy
Monthly Reporting
Detailed performance data delivered every month
Insights and Recommendations
Actionable analysis to guide decisions and improve results
Strategy Call
Dedicated monthly call to align on priorities and next steps
Design
Social Graphics
Custom-designed visuals for every post, built to match brand standards and stop the scroll.
Templates
Reusable design templates that maintain consistency and speed up production across all brands.
Boundaries
Two Revision Rounds
Each deliverable includes two rounds of revisions to ensure quality and alignment
Additional Work Scoped Separately
Any work beyond the defined scope will be estimated and agreed upon before execution
Campaign Execution
Recruiting Campaign
Result: More applicants, stronger employer brand
Campaign Execution
Service Growth Campaign
Result: More leads, stronger local visibility
Investment
A transparent, tiered investment structure designed to scale with the Tri Scapes platform — from a single brand to the full portfolio.
Core Packages
Single Brand
$3,600
per month
Portfolio (4)
$11,800
per month
Full Platform (5)
$14,800
per month
Acquisition Launch
$9,500
per company
Every new acquisition is onboarded into the platform with a structured launch process — ensuring brand consistency, system integration, and fast time-to-market from day one.
Growth Add-Ons
Modular add-ons that layer onto the core platform to accelerate growth, visibility, and lead generation across all brands.
Paid Media
$2,000
per month
Ad Spend Separate
The management fee covers strategy, creative, targeting, and optimization. Ad spend budget is allocated separately based on campaign goals and market.
SEO + AI Content
Platform
$4,000
per month — full platform coverage across all brands
Per Brand
$2,000
per month — individual brand SEO and AI content
Video Production
Investment Range
$5,000–$25,000
per project
Scope-Dependent
Most engagements fall within this range depending on scope and objectives. From brand films to recruiting videos to service showcases — each project is scoped to deliver maximum impact.
Brand Development
$10,000
per project
Full brand development for new acquisitions or existing companies requiring a rebrand — including identity, positioning, visual system, and brand guidelines.
Implementation Plan
A structured 90-day rollout designed to move from strategy to full operational execution — fast, coordinated, and built to last.
0–30 Days
Phase 1
Strategy and Alignment
Platform-wide strategy defined and leadership aligned on priorities and direction
System Setup
HubSpot, Asana, Sprout Social, and all tools configured and integrated
Content Planning
Quarterly content calendar built, production scheduled, and brand guidelines confirmed
30–60 Days
Phase 2
Production and Launch
Content produced, reviewed, and published across all brands and platforms
Campaign Activation
Recruiting and service growth campaigns go live with paid and organic components
Website and SEO Rollout
Website updates deployed and SEO + AI content strategy activated across the platform
60–90 Days
Phase 3
Optimization
Data reviewed, campaigns refined, and content strategy adjusted based on performance
Performance Improvements
Targeted improvements made to highest-impact areas across all brands
System Fully Operational
All systems, workflows, and reporting running at full capacity — the platform is live
Financial Summary
A clear breakdown of the total investment, the internal equivalent cost, and the savings delivered by the RMC platform system.
Monthly Investment
Platform
$14,800
SEO
$4,000
Paid
$2,000
Total: $20,800/month
Internal Equivalent
To replicate this system internally would cost:
$34,000+
per month
This figure accounts for the fully-loaded cost of hiring the equivalent internal team — CMO, content strategists, designers, social media managers, SEO specialists, and paid media managers — at market rates.
Savings
$13K+
Monthly Savings
per month retained vs. internal team equivalent
$150K+
Annual Savings
per year retained vs. internal team equivalent
One-Time
Acquisition Launch
$9,500
per company
Each new company acquired into the Tri Scapes platform is onboarded with a structured launch — brand integration, system setup, and content activation — for a single flat fee.
Variable
Video Production
$5,000–$25,000
per project
Video projects are scoped individually based on objectives, locations, and deliverables. Most engagements fall within this range depending on scope and objectives.
Final Thought
This is not about outsourcing marketing.
It is about building a system that:
Scales with Every Acquisition
Strengthens Every Brand
Drives Long-Term Growth